Let's Chat with April Gargiulo - Creator of Cult Skincare Sensation Vitner's Daughter
While researching her ever more complicated skincare regimen, winery owner, April Gargiulo realized that almost all of her highly touted skincare products contained high levels of ineffective, toxic fillers. As she researched more and discovered the cumulative damage these chemicals have on our systems, April sought out toxin free alternatives—trying everything from cult beauty oils to coconut butter.
What she found was that many all-natural products ceded activity and results for a smell-good formula. Committed to creating the most active, luxurious serum possible, April began a 2 year-long research and formulation process. Drawing from her experience in fine winemaking, April, alongside natural skincare veterans set out to create a “hero” formulation that would address all of her skincare needs—everything from fine lines and wrinkles to acne to elasticity and general radiance. Much like the fine winemaking process, Vintner’s Daughter begins by sourcing the world’s finest raw ingredients and honors these ingredients through an exacting and time-honored formulation process. The result is Active Botanical Serum, a powerful, multi-correctional serum for face that has earned a cult status the world over.
Let's learn more about April and her product.
Q: Can you tell us something about yourself? What are the things that interest you?
A: I love design, especially modern French and Scandinavian design. I love music and shopping for records. The place I like to be most is with my husband and daughters near some form of water; ocean, lake, or river.
Q: How did Vintner’s Daughter start?
A: Vintner’s Daughter started because I was appalled at how cheap and toxic the beauty industry was. Even so-called luxury, cult creams were filled with non-active synthetic junk. I don’t eat food filled with cheap fillers and chemicals or even clean my house with it, why would I put it on my face. It was this realization that led to the creation of Vintner’s Daughter. I wanted a product that was 100% active, multi-corrective and made from the finest organic and wild-crafted ingredients in the world.
Q. How did winemaking influence the processes you follow?
A: It has been everything. At my family winery, Gargiulo Vineyards, we are solely focused on producing the finest wine sin the world. In order to do this, you must focus on the finest quality at every step. Short cuts are not tolerated. We go at the speed of quality. Vintner’s Daughter shares that philosophy and passion to make one of the finest products in the world.
Q: Can you tell us more about your “Hero” product?
A: Active Botanical Serum was formulated to be my desert island product, the one item I would never leave home without because it does everything. It is highly multi-correctional, nourishing and balancing and delivers the optimal amounts of skin beautifying vitamins, minerals, essential oils and fatty acids. It is made from the same nutritive building blocks as your skin and profoundly effects skin’s texture, clarity, tone and elasticity.
Q: Of the toxin-free beauty alternatives that you are using, which one stands out for you?
A: I love Agent Nateur deodorant and In Fiore lip balm.
Q: What do you think are the characteristics that make Vintner's Daughter unique from other natural beauty products?
A: Most beauty is sold or marketed based on a single active ingredient or result. Active Botanical Serum is not about any single ingredient or result. Quite the contrary, it is made from 22 of world’ most nutrient dense botanicals and delivers serious multi-correctional results. Everyone’s skin can benefit from it. Acne sufferers, hormonal skin, rosacea, dry, imbalanced skin. All see profound results. It’s a gamechanger product.
Q: As a mother and a business owner at the same time, days can get stressful. How do you manage to maintain balance?
A: Ha!! That is always the struggle. I never evaluate balance over the course of one day because it’s an impossible feat, but over the course of a week I work hard to find balance. It’s my number one priority, so I make it happen.
Q: How would you describe your beauty routine?
A: Simple, luxurious and seriously effective.
Q: What would you recommend for your customers to harness the maximum effects of your active botanical serum?
A: Keep it simple. Along with paying attention to nutrition, movement, spirituality, sleep, I recommend a simple but effective routine. Cleanse, tone (this is important and I prefer a gentle acid type toner) and then apply Active Botanical Serum using Push / Press. Begin with it only at night and then work it into your daytime routine. As with any active product, sunscreen is important.
Q: Are there other beauty and wellness tips that you can share for other busy women?
A: Beauty is truly a light from within. Let it shine.